“Google Ventures was one of the first VC firms that started to take a quantitative approach to investing. The firm’s Managing Director, Bill Maris, tells TechCrunch, “I don’t know of any VC fund that was looking at data before we started investing in 2009. Venture was traditionally a qualitative business and ignored the quantitative possibilities. Google is a data company, and many of us worked at Google previously, so naturally the way we look at investing and tackling problems is from a quantitative perspective.” —
“The Quantitative VC” via TechCrunch
While I do not see VC going all out quant (which would not work), the best VC firms are already very well plugged into analytical approaches.